| 000 | 00798nam a22002534a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130276618 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.135 _bKER |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall, _cc2000. |
||
| 300 |
_axiii, 729 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _vDecision making _xCase studies. |
|
| 700 | 1 | _aPeterson, Robert A. | |
| 907 |
_a.b10281071 _b29-07-11 _c24-08-10 |
||
| 003 | |||
| 005 | 20230123125037.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.135 _mKER |
||
| 999 |
_c134721 _d134721 |
||