| 000 | 00817pam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0072410647 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.3 _bPET |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a6th ed. | ||
| 260 |
_aChicago : _bIrwin, _c2001. |
||
| 300 |
_axxvi, 582p. : _bill. (some col.) ; _c25 cm. |
||
| 440 | _a Irwin series in marketing. | ||
| 500 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aOlson, Jerry C. | |
| 907 |
_a.b10280868 _b30-09-10 _c19-08-10 |
||
| 003 | |||
| 005 | 20230123125036.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.3 _mPET |
||
| 999 |
_c134670 _d134670 |
||