000			00785nam a2200253 a 4500
008
020			_a0071160884(pbk.)
049			_aMAIN
090			_aHF5823 _bBEL
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban intergrated marketing communications perspective / _cGeorge E.Belch and Michael A. Belch
250			_a4th ed.
260			_aBoston : _bIrwin McGraw-Hill, _c1998.
300			_axxii, 762 p. : _bill. ; _c28 cm.
490			_aTheIrwin/McGraw-Hill Series in Marketing.
500			_aIncludes index.
650		1	_aAdvertising.
700			_aMichael A. Belch.
907			_a.b10280662 _b02-08-11 _c17-08-10
003
005			20230123125035.0
040			_cNUST
942			_cBOOKS _kHF5823 _mBEL
999			_c134646 _d134646