000			01002nam a2200301 a 4500
008
020			_a0030211131 (hbk.)
049			_aMAIN
090			_aHF5415.123 _bSHI
100	1		_aShimp, Terence A.
245			_aAdvertising promotion: _bsupplemental aspects of intergrated marketing communications/ _cTerence A. Shamp.
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _cc2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
440			_aThe Dryden Press series in marketing.
504			_aIncludes bibliographical references.
500			_aIncludes index.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tPromotion management & marketing communications.
907			_a.b10157943 _b08-10-10 _c08-03-05
003
005			20230123125034.0
040			_cNUST
942			_cBOOKS _kHF5415.123 _mSHI
999			_c134637 _d134637