| 000 | 00733pam a2200253 a 4500 | ||
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| 020 | _a0077097483 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bPAL |
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| 100 | 1 | _aPalmer, Adrian. | |
| 245 | 1 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2001. |
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| 300 |
_axvi, 516 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 |
_aService industries _xMarketing. |
|
| 907 |
_a.b10280728 _b20-11-12 _c17-08-10 |
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| 003 | |||
| 005 | 20230123125034.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mPAL |
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| 999 |
_c134617 _d134617 |
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