000 00873cam a22002654a 4500
008
020 _a0072316020 (pbk.)
049 _aMAIN
090 _aHF5415.33
_bHAW
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a8th ed.
260 _aBoston :
_bIrwin/McGraw Hill,
_cc2001.
300 _axxiv, 775 p. :
_bill. (some col.) ;
_c25 cm.
490 1 _aThe Irwin/McGraw-Hill series in marketing.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aConsumer behavior
_vMarket surveys
_xUnited States.
700 1 _aBest, Roger J.
907 _a.b10280649
_b27-08-12
_c16-08-10
003
005 20230123125033.0
040 _cNUST
942 _cBOOKS
_kHF5415.33
_mHAW
999 _c134589
_d134589