| 000 | 00816nam a2200265 a 4500 | ||
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| 008 | |||
| 020 | _a0750641169 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bMcD |
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| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axviii, 578 p. : _bill. ; _c25 cm. |
||
| 440 | _aThe marketing series. Professional development. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 | _aInstitute of Marketing. | |
| 907 |
_a.b10083479 _b04-03-13 _c18-07-03 |
||
| 003 | |||
| 005 | 20230123124953.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mMcD |
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| 999 |
_c133452 _d133452 |
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