| 000 | 00845cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9781412903134 (paperpack) | ||
| 040 |
_aNUST _cNUST |
||
| 049 | _aMAIN | ||
| 090 | 4 |
_aP96.M34 _bKUN |
|
| 100 | 1 | _aK�ung, Lucy. | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy K�ung. |
| 260 |
_aLos Angeles _bSAGE, _c2008. |
||
| 300 |
_a248 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bc _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes Index. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 907 |
_a.b10267736 _b15-06-21 _c30-09-09 |
||
| 003 | |||
| 005 | 20230123124951.0 | ||
| 942 |
_cBOOKS _kP96.M34 _mKUN |
||
| 999 |
_c133385 _d133385 |
||