000 00845cam a22002418a 4500
003 OSt
005 20240226162106.0
008
020 _a9780750685665 (paperback)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 MAR
100 _aMichael J Baker
_eEditor
_qMichael J Baker
245 0 4 _aThe Marketing book /
_cedited by Michael J. Baker and Susan Hart.
260 _aAmsterdam :
_bElsevier,
_c©2008.
300 _axxxviii, 644 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aHart, Susan.
_eEditor.
_qHart, Susan.
942 _cBOOKS
_kHF
_mMAR
_2lcc
_eSixth edition.
_hHF5415
_n0
999 _c133321
_d133321