| 000 | 01206nam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0952298996 (paperback) | ||
| 040 |
_aNUST _cNUST |
||
| 049 | _aMAIN | ||
| 090 |
_aZ280 _bZEL |
||
| 100 | 1 |
_aZell, Hans M., _aauthor. |
|
| 245 | 1 | 0 |
_aBook marketing and promotion : _ba handbook of good practice / _cHans M. Zell ; with case studies by Bridget Impey ; Victor Nwankwo ; Mary Jay & Ros Sherwin ; Urvashi Butalia ; Ian Randle ; Linda Crowl & Don Long. |
| 260 |
_aOxford : _bINASP, _c2001. |
||
| 300 |
_axv, 366 pages : _billustrations ; _c30 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aBooks _xMarketing. |
|
| 650 | 0 |
_aBooks _xMarketing _vCase studies. |
|
| 650 | 0 |
_aPublishers and publishing _xMarketing. |
|
| 650 | 0 |
_aPublishers and publishing _xMarketing _vCase studies. |
|
| 710 | 2 | _aInternational Network for the Availability of Scientific Publications. | |
| 907 |
_a.b1013525x _b23-02-22 _c08-09-04 |
||
| 003 | |||
| 005 | 20230123124943.0 | ||
| 942 |
_cBOOKS _kZ280 _mZEL |
||
| 999 |
_c133170 _d133170 |
||