000 00909nam a2200253 a 4500
003 OSt
005 20240226144228.0
008
020 _a0205129242 (hardcover)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 ENI
100 1 _aEnis, Ben M.
_eAuthor
_qEnis, Ben M.
245 1 0 _aMarketing classics :
_ba selection of influential articles /
_cBen M. Enis & Keith K. Cox.
250 _aSeventh edition.
260 _aBoston :
_bAllyn and Bacon,
_c©1991
300 _axii, 578 pages. :
_billustrations. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 1 _aMarketing.
700 _aCox, Keith K.
_eAuthour
_qCox, Keith K.
942 _cBOOKS
_kHF
_mENI
_2lcc
_eSeventh edition.
_hHF5415 ENI
_n0
999 _c133109
_d133109