| 000 | 00830cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9780979734441 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bCAP |
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| 100 | 1 | _aCapon, Noel. | |
| 245 | 1 | 0 |
_aManaging marketing in the 21st century : _bdeveloping and implementing the market strategy / _cNoel Capon and Roy Capon ; with James Mac Hulbert. |
| 250 | _aEuropean ed. | ||
| 260 |
_aBronxville, N.Y. : _bWessex Inc., _c2007. |
||
| 300 |
_axxxii, 118 p. : _bill. ; _c29 cm. |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHulbert, James M. | |
| 907 |
_a.b10373676 _b02-06-16 _c31-05-16 |
||
| 003 | |||
| 005 | 20230123122217.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mCAP |
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| 999 |
_c129707 _d129707 |
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