000			00868cam a22002774a 4500
008
020			_a9781849201469 (hbk.)
049			_aMAIN
090			_aHF5823 _bHAC
100	1		_aHackley, Chris.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications approach / _cChris Hackley.
250			_a2nd ed.
260			_aLos Angeles : _bSage Publications, _c2010.
300			_axvii, 333 p. : _bill. (some col) ; _c24 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
907			_a.b10332716 _b08-06-16 _c10-06-13
003
005			20230123122216.0
040			_cNUST
942			_cBOOKS _kHF5823 _mHAC
999			_c129698 _d129698