| 000 | 00761cam a2200253 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9780230343436 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHD69 _bTRI |
||
| 245 | 0 | 0 |
_aWinning at innovation : _bthe A-to-F Model / _cFernando Trias de Bes and Phillip Kotler |
| 260 |
_aNew York : _bPalgrave Macmillan, _c2011. |
||
| 300 |
_axvi, 272 p. ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aResearch, Industrial. | |
| 650 | 0 | _aTechnological innovations. | |
| 730 | 0 | _aInnovation. | |
| 907 |
_a.b10352326 _b09-12-14 _c01-12-14 |
||
| 003 | |||
| 005 | 20230123122128.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHD69 _mTRI |
||
| 999 |
_c128269 _d128269 |
||