| 000 | 00733cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750615621 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5821 _bWIL |
||
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals of advertising / _cJohn Wilmshurst and Adrian Mackay. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axi, 384 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _alncludes bibliographical references. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aMackay, Adrian. | |
| 907 |
_a.b10315512 _b12-11-13 _c11-07-12 |
||
| 003 | |||
| 005 | 20230123122013.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5821 _mWIL |
||
| 999 |
_c126122 _d126122 |
||