| 000 | 00753cam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250911103937.0 | ||
| 008 | |||
| 020 | _a0130653500 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 BOY | ||
| 100 | 1 | _aDoyle, Peter. | |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle. |
| 260 |
_aNew York : _bPrentice Hall, _c©1994. |
||
| 300 |
_axvii, 410 pages. : _bcol. illustrations. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 942 |
_cBOOKS _kHF _mDOY _2lcc _hHF5415 BOY _n0 _01 |
||
| 999 |
_c101903 _d101903 |
||