| 000 | 00987nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240220161804.0 | ||
| 008 | |||
| 020 | _a0131273124 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 ARM | ||
| 100 | 1 |
_qArmstrong, Gary. _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong and Philip Kotler. |
| 250 | _aSeventh edition | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall International, _c©2000. |
||
| 300 |
_axxvii, 575 pages : _bcolour illustrations; _c26 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _vUndestanding the marketplace and consumers | |
| 650 | 0 | _vRetailing and wholesaling | |
| 700 | 1 |
_aKotler, Philip. _eAuthor |
|
| 942 |
_cBOOKS _kHF _mARM _2lcc _n0 _eSeventh edition. _hHF5415 |
||
| 999 |
_c101616 _d101616 |
||