| 000 | 01056nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240226163655.0 | ||
| 008 | |||
| 020 | _a0333353994 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 MAR | ||
| 100 |
_aMichael J Baker. _eEditor _qMichael J Baker. |
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| 245 | 0 | 0 |
_aMarketing : _btheory and practice / _cMichael J. Baker ; A J Brown ; Douglas Brownlie ; Keith Crosier ; Jennifer L Drayton ; Anita Kennedy ; Joana Kinsey ; Stephen T Parkinson |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon : _bMacmillan, _c©1983. |
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| 300 |
_axiv, 426 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 440 | 0 | _aMacmillan studies in marketing management. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael John. _eEditor _qBaker, Michael John. |
|
| 942 |
_cBOOKS _kHF _2lcc _eSecond edition. _hHF5415 _mMAR _n0 |
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| 999 |
_c101397 _d101397 |
||