How to measure digital marketing : metrics for assessing impact and designing success / Laurent Flores.
Material type:
TextPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014Description: xvi, 255 p. ; ill. ; 23 cmISBN: - 9781137340689 (hbk.)
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Main Library | NFIC | HF5415.1265 FLO (Browse shelf(Opens below)) | Available | 92004044967 |
Includes index.
Includes bibliographical references.
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