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Innovative management and new product development / Paul Trott. by

Trott, Paul

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: London : Prentice Hall , 2005

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD45 TRO.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by

De Chernatony, Leslie

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: Amsterdam : Elsevier, 2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69 DEC.

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Brands : a marketing game / Randall G. Chapman. by

Chapman, Randall G

Material type:

Text; Format: print

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1993

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 CHA.

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Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by

Material type:

Text; Format: print

Publication details: London : Routledge, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD2326 LAN.

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New product development : an introduction to a multifunctional process / Tim Jones. by

Jones, Tim

Material type:

Text; Format: print

Publication details: London : Butterworth-Heinemann, 1997

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.153 JON.

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The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network. by

Series: The EIU series | The Economist Intelligence Unit series

Material type:

Text; Format: print

Publication details: Harlow, Essex : Addison-Wesley, c1996

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.B7 MAC.

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Creating product strategies / Beth Rogers. by

Rogers, Beth

Series: Marketing for managers

Material type:

Text; Format: print

Publication details: London : International Thomson Business Press, 1996

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.15 ROG.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

10.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

11.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

12.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

13.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

14.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

15.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

16.

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Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by

Series: The Irwin series in marketing

Material type:

Text; Format: print

Publication details: Chicago : Irwin, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 RAN.

17.

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Managing the design factory : a product developer's toolkit / Donald G. Reinertsen. by

Reinertsen, Donald G

Material type:

Text; Format: print

Publication details: New York : Free Press, 1997

Availability: Items available for loan: Main Library (1)Location, call number: GEN TS170 REI.

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Your search returned 17 results.