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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: The Marketing series | Marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.De C.

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: The Marketing series | Marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.De C.

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Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins. by

Blackett, Tom
Robins, Rebecca

Material type:

Text; Format: print

Publication details: Basingstoke : Palgrave, 2001

Availability: Items available for loan: Faculty of Medicine Library (1)Location, call number: GEN RC46 BRA .

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: GEN HF5823 HAC.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: GEN HF5823 HAC.

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by

Wheeler, Alina

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.B7 WHE.

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by

Wheeler, Alina

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.B7 WHE.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 HAC.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 HAC.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 HAC.

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11.

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Brands and branding / Stephen Brown. by

Brown, Stephen

Material type:

Text; Format: print

Publication details: Los Angeles ; SAGE, 2016

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.1255 BRO.

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12.

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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore. by

Gilmore, Fiona

Material type:

Text; Format: print

Publication details: London : HarperCollinsBusiness, 1997

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: GEN HD69 BRA.

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13.

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Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall. by

Randall, Geoffrey

Series: The Marketing series

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1994

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415 RAN.

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14.

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AdValue : twenty ways advertising works for business / edited by Leslie Butterfield. by

Butterfield, Leslie

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 2003

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF6161.B4 ADV.

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15.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by

De Chernatony, Leslie

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: Amsterdam : Elsevier, 2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69 DEC.

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16.

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The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network. by

Macrae, Chris
World Class Branding Network

Series: The EIU series | The Economist Intelligence Unit series

Material type:

Text; Format: print

Publication details: Harlow, Essex : Addison-Wesley, c1996

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.B7 MAC.

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17.

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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: CIM professional

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, c1998

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF6161.B4 DEC.

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18.

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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: CIM professional

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, c1998

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF6161.B4 DEC.

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19.

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Brand building on the Internet / Martin Lindstr�om and Tim Frank Andersen. by

Lindstr�om, Martin
Andersen, Tim Frank

Material type:

Text; Format: print

Publication details: London : Kogan Page, 2000

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.1265 LIN.

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20.

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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by

Keller, Kevin Lane

Material type:

Text; Format: print

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.B7 KEL.

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Your search returned 32 results.