Sports marketing : a strategic perspective / Matthew D. Shank.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xxii, 613 p. : ill. ; 24 cmISBN: - 0130407917 (hbk.)
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Main Library | NFIC | GV716 SHA (Browse shelf(Opens below)) | Available | 92004004044 |
Includes bibliographical references.
Includes index.
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