Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors.
Material type:
TextPublication details: New York : International Business Press, c1993.Description: xxvi, 477 p. : ill. ; 22 cmISBN: - 156024237X (pbk.)
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Main Library | NFIC | HF5415.122 PAP (Browse shelf(Opens below)) | Available | 92004042402 |
Includes bibliographical references.
Includes index
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