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The international encyclopedia of marketing / European Marketing Confederation.

Contributor(s): Material type: TextPublication details: Oxford : Butterworth-Heinemann, 1997.Description: 372 p. : ill. ; 24 cmISBN:
  • 0750635010 (hbk.)
Uniform titles:
  • NIMA marketing lexicon. English.
Subject(s): LOC classification:
  • REF HF5415 NIM
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC REF HF5415 NIM (Browse shelf(Opens below)) Available 92003021235

"The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda."

Includes bibliographical references and index.

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