Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey.
Material type:
TextPublication details: Boston : Houghton ; 1998.Edition: 4th edDescription: xxi, 918 p. : ill. ; 24cmISBN: - 039587162X (hbk.)
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Main Library | NFIC | HF1416 JEA (Browse shelf(Opens below)) | Available | 92004023491 |
Includes index.
Includes bibliographical references.
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