Marketing research : principles and applications / Melvin Crask, Richard J. Fox [and] Roy G. Stout.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, 1994.Description: xv, 642 p. : ill. ; 23 cmISBN: - 0205140912 (pbk.)
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Main Library | NFIC | HF5415.2 CRA (Browse shelf(Opens below)) | Available | 92004021049 |
Includes Index.
Includes bibliographical references.
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