Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 9th Eastern Economy ed. 
 - New Delhi :  Prentice-Hall ,  c2002. 
 - xxxi, 785, [54] p. :   ill. ;  28 cm. 
 - The Prentice-Hall series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120318390 (pbk)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.