Seltz, David D. <br/><br/>
Handbook of innovative marketing techniques / 
by David D. Seltz. 
 - Reading, Mass. :  Addison-Wesley Pub. Co.,  c1981. 
 - xi, 329 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0201076179 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.