Introduction to markerting / 
Johan Strydom (editor)... [et.al] 
 - 3rd ed. 
 - Cape Town :  Juta and Co. Ltd.,  2004. 
 - xiii, 330 p. :  ill. ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0702165115 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.