Blythe, Jim. <br/><br/>
Principles and practice of marketing / 
Jim Blythe. 
 - 2nd ed. 
 - Hampshire :  Cengage Learning,  2009. 
 - xxi, 744 p. :   ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781408011478 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.