Aitchison, Jim. Cutting edge advertising : how to create the world`s best print for brands in the 21st century / Jim Aitchison. - Singapore : Prentice Hall, 1999. - ix, 337 p. : ill. ; 23 cm. Includes index. Includes bibliographical references. ISBN: 013012897X (pbk.) Subjects--Topical Terms: Advertising.