Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler [and]  Kevin Lane Keller. 
 - 14th ed. 
 - Upper Saddle River :  Prentice Hall,  c2012. 
 - xxii, 131 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273753363 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.