TY  - BOOK
AU  - Brits,R.N.
AU  - Reekie,W.Duncan
TI  - Marketing in South Africa: decision analysis, theory, and practice 
SN  - 0869542478 (pbk. )
PY  - 1985///
CY  - Johannesburg
PB  - Macmillan South Africa
KW  - Marketing research
KW  - South Africa
KW  - Marketing
KW  - Consumers
N1  - Includes bibliographies and index
ER  -