Maxwell, Robert G. I. <br/><br/>
Marketing / 
Robert G. I. Maxwell. 
 - Houndmills :  Macmillan,  ©1989. 
 - x, 274 pages ;  23 cm. 
 - Macmillan Professional Masters. .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0333487893 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>Hf5415 MAX