Hollensen, Svend <br/><br/>
Global Marketing :  a decision oriented approach / 
Svend Hollensen. 
 - 5th ed. 
 - Essex :  Pearson Education,  2011 
 - xliii, 756 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273726227 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing.<br/>Export marketing--Case studies.