TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 0073049026 (hbk.)
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes indexes; Includes bibliographical references
ER  -