Marketing management
knowledge and skills
Peter, J. Paul.
creator
Donnelly, James H.
text
Boston
McGraw-Hill Irwin
c2009
9th ed.
monographic
xvii, 782 p. : ill. (some col). ; 26 cm.
J. Paul Peter [and] James H. Donnelly.
Includes index.
Includes bibliographical references.
Marketing
Management
Marketing
Management
Case studies
0073381136 (hbk.)
20230120133831.0