TY  - BOOK
AU  - Quelch,John A
AU  - Buzzell, Robert D.
TI  - The marketing challenge of 1992: by John A. Quelch, Robert D. Buzzell and Eric Salama
SN  - 0201515628 (pbk.)
PY  - 1990///.
CY  - Reading
PB  - Addison-Wesley Publishing Company
KW  - Marketing-European Economic Community countries
KW  - Corporations, Foreign- European
KW  - Economic Community countries
N1  - Includes index
ER  -