The marketing challenge of 1992
by John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A
creator
Buzzell, Robert D.
text
Reading
Addison-Wesley Publishing Company
1990
monographic
ix, 390 p. : ill. ; 24 cm.
Includes index.
Marketing-European Economic Community countries
Corporations, Foreign- European
Economic Community countries
0201515628 (pbk.)
20230120133828.0