Quelch, John A <br/><br/>
The marketing challenge of 1992/  by John A. Quelch, Robert D. Buzzell and Eric Salama. 

 - Reading :  Addison-Wesley Publishing Company,  1990.  
 - ix, 390 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201515628 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-European Economic Community countries.<br/>Corporations, Foreign- European<br/>Economic Community countries.