Johnson, Gerry

Corporate strategy / Gerry John, Kevan Scholes and Richard Whittington - United Kingdom : Pearson Custom Publishing, c2006. - xvi, 1033 p. : ill. ; 26 cm.

Includes index.

Includes bibliographical references.

1844795616 (pbk.)


Strategic planning.
Strategic planning--United Kingdom
Conglomerate corporations--Management.
Conglomerate corporations--Management.--United Kingdom