TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin. Lane.
TI  - Marketing management
SN  - 0131457578 (hardback)
AV  - HF5415.13 KOT 
PY  - 2006///
CY  - New Dehli
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -