Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - Twelve Edition 
 - New Dehli :  Prentice Hall ,  ©2006. 
 - xxxix, 729pages  colour. illustration. ;  29 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0131457578 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 KOT