Johnson, Gerry.

Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 6th ed. - New Delhi : Prentice Hall of India, 2004. - xxxvii, 1082 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

8120321766 (pbk.)


Business planning.
Strategic planning.