Johnson, Gerry. Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 6th ed. - New Delhi : Prentice Hall of India, 2004. - xxxvii, 1082 p. : ill. ; 24 cm. Includes index. Includes bibliographical references. ISBN: 8120321766 (pbk.) Subjects--Topical Terms: Business planning.Strategic planning.