00828nam a22002415i 4500001001000000003000300010005001700013008004100030020003000071040002900101050001400130100003500144245012900179250001700308260003700325300004400362336002600406337002600432338002700458504005200485650002100537650002800558019217012Uk20251014130540.0190117s2019    cau||||eo    |||| ||eng    a9781544371740 (paperback)  aUkbengcNUSTdNUSTerda  aP95.6 BER1 aBerger, Arthur A,cDr.eauthor10aMedia and Communication Research Methods :bAn Introduction to Qualitative and Quantitative Approaches /cArthur Asa Berger.  aFifth editon  aUnited Kingdom :bSAGE,c©2020.  axix, 488 pages :bIllustrations,c24 cm  atext2rdacontentbtxt  acomputer2rdamediabn  aVolume2rdacarrierbnc  aincluding Bibliographical references and index.  2Research Methods  2Media and communication