TY  - BOOK
AU  - Busch, Rainer 
AU  - Dögl, Rudolf 
AU  - Unger, Fritz 
TI  - Integriertes marketing: strategie, organisation, instrumente 
SN  - 9783409336642 (Paperback)
AV  - HF5410 BUS 
PY  - 2001///
CY  - Wiesbaden
PB  - Gabler, 
KW  - Marketing
KW  - Integriertes management
N1  - Includes bibliographical references and index
ER  -