Busch, Rainer  <br/><br/>
Integriertes marketing :  strategie, organisation, instrumente / 
Rainer Busch, Rudolf Dögl and Fritz Unger. 
 - Three Auflag. 
 - Wiesbaden :  Gabler,   ©2001. 
 - xv, 774 pages :  Illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783409336642 (Paperback)  USD 3.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Integriertes management.
<br/><br/><label>LC Class. No.: </label>HF5410 BUS