TY  - BOOK
AU  - Arens, William F
AU  - Arens, Christian
TI  - Contemporary advertising and integrated marketing communications / 
SN  - 9781266077098 (paperback)
AV  - HF5821 WEI 
PY  - 2024///
CY  - Boston
PB  - McGraw-Hill Irwin, 
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -