Arens, William F <br/><br/>
Contemporary advertising and integrated marketing communications /  
Michael F. Weigold,William F. Arens 
 - Seventeenth edition. 
 - Boston :  McGraw-Hill Irwin,   2024. 
 - xxxi, 704 pages :  Illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781266077098 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821 WEI