TY  - BOOK
AU  - Belch, George E. (George Edward)
AU  - Belch, Michael A
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781266090608 (paperback)
AV  - HF5823 BEL 
PY  - 2024///
CY  - New York
PB  - McGraw-Hill Education, 
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -